(153) Delighted Consumers Buy Again

Why Do Consumers Buy Counterfeit Luxury Brands?

Vol. XLVI (April 2009), 247–259 247 © 2009, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Keith Wilcox is a doctoral candidate in Marketing (e-mail: [email protected]), and Sankar Sen is Professor of Marketing (e-mail: [email protected]), Baruch College, City University of New York. Hyeong Min Kim is Assistant Professor of Marketing, Carey B...

Designing Electronic Shops, Persuading Consumers to Buy

The purpose of this article is to show how to design persuasive and successful web shops. An approach to commercial site design that draws on theories of visual persuasion is proposed. In this paper, we will focus on the role of emotion. lmages in an ad are typically meant to create some emotional disposition toward the product, or social cause. The importance of emotions in the on-line shoppin...

Consumers rush to buy wares at Canada's travelling "health show".

Estimating the Proportion of "always Buy" and "never Buy" Consumers: a Likelihood Ratio Test with Sample Size Implications

The likelihood ratio test is presented as a natural method to test for the presence of "always buy" and "never buy" consumers. The purchase sequence lengths and sample sizes required to estimate the proportions of these buyers are determined through the use of simulated data. Our method was then applied to two sets of well known data first analyzed by Aaker [1] and Montgomery [8]. The empirical...

Reports of Water Quality Violations induce Consumers to buy Bottled Water

The 1996 Safe Drinking Water Act Amendments require that water utilities send quality reports to customers. We test whether receiving WQRs of health violations increases purchases of bottled water. With new data, we find a larger response than previous studies, and, unlike previous studies, we disaggregate the intensive and extensive margins of demand changes. We find a water quality violation ...